WONKANG Expands Exports to Italy and Belgium… Accelerates Its Push into the European Market

Aug 28

2 min read

- To Participate in ‘GEOFLUID 2026’ in October… Stepping Up Efforts to Find New Buyers in Southern Europe and the Benelux Region

[Kang Tae-young, CEO of WONKANG Co., Ltd. (left), and Heo Yeop, Head of WONKANG Research Institute (right), pose with the Pick Cutter developed through research and development. Photo provided by WONKANG Co., Ltd.]

WONKANG Co., Ltd. (WONKANG, CEO Kang Tae-young), a company specializing in construction and mining equipment parts, is expanding its export destinations to major European countries, including Italy and Belgium, as it begins a full-scale push into the European market. Last year, the company faced difficulties in expanding its export volume due to continued external uncertainties, including the strengthening of U.S. tariffs related to steel and logistics risks caused by geopolitical instability in the Middle East. This year, however, WONKANG has achieved progress in diversifying its export markets by securing new customers in Southern and Western Europe. The expansion of its sales base beyond its existing markets in the Middle East and Asia into Europe, where strict quality standards and technological competitiveness are required, is particularly significant.

WONKANG’s accumulated research and development capabilities have also played an important role in its entry into the European market. Based on Pick Cutter technology researched and developed in cooperation with the Korea Institute of Civil Engineering and Building Technology, WONKANG has strengthened the competitiveness of its ‘ROADBIT’ products and has begun developing and supplying new products that reflect local European working environments, product preferences, and required specifications. Based on these efforts, the company has supplied products this year to a construction company based in Milan, Italy, and a company based in Brussels, Belgium. In particular, additional orders from its Italian customer have continued since the first supply at the beginning of the year, developing into a stable business relationship. WONKANG plans to enhance its competitiveness in the European market based on its technological responsiveness in developing and improving products to meet the needs of local customers, rather than simply exporting existing products.

[WONKANG’s ROADBIT Pick Cutter. Photo provided by WONKANG Co., Ltd.]

In October, WONKANG will participate in GEOFLUID 2026, an international exhibition specializing in geotechnical and excavation technologies, to be held in Piacenza, Italy, further accelerating its expansion into the European market. Through the exhibition, WONKANG plans to directly introduce its independently developed products and technologies to local European construction and equipment industry professionals, strengthen cooperation with existing customers, and actively seek new buyers, particularly in Italy and other Southern European countries as well as the Benelux region. Through these efforts, the company plans to develop Europe into a new growth engine for its exports and continue expanding its presence in the global market.

Media Contact

WONKANG Co., Ltd. Contact: Tae-Young Kang, Chief Executive Officer Tel: +82-2-6941-1050 Email: sales@roadbit.com

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