WONKANG Conducts Overseas Roadshows Targeting Israel and Turkey, Stepping Up Export Expansion

pobina1113
Jan 26
2 min read

WONKANG Co., Ltd. (CEO Tae-Young Kang) announced that it has actively launched efforts to secure global infrastructure project contracts and expand exports by conducting overseas roadshows targeting Israel and Turkey in December 2025.

Amid the increasing pressure from the falling value of the Korean won, which has led to lower domestic sales revenue and price reductions, WONKANG’s strategy is to overcome these challenges by increasing export volumes and entering overseas projects. In particular, the company expects to secure price competitiveness in overseas markets by leveraging favorable exchange rate effects, which is anticipated to have a positive impact on profitability improvements.

During the roadshows, WONKANG held meetings with key infrastructure project stakeholders, including representatives from the Izmit Subway Project in Turkey and the Tel Aviv Subway Project in Israel, discussing cooperation possibilities for supplying major equipment and consumables, such as BC CUTTER products.

These projects are large-scale urban railway developments expected to progress over extended periods, generating ongoing demand for parts supply and maintenance services. In line with this, WONKANG anticipates long-term increases in sales and the establishment of stable overseas business partnerships.

A company representative stated, “We are accelerating the transformation of our business structure toward export-centric operations to proactively respond to changes in the domestic market environment. Starting with Israel and Turkey, we plan to continuously expand our export share in the Middle East and European markets.”

WONKANG’s Total Foundation R&D Center, located in Magok, Gangseo-gu, Seoul, provides top-quality products through dedicated research and development. As a demand & family company of the Korea Institute of Civil Engineering and Building Technology, the company holds six patents, two domestic trademarks, five overseas trademarks, and has secured ISO 9001, ISO 14001, ISO 45001 and CE certifications to ensure its quality management system meets international standards.

In addition, WONKANG actively exhibits at numerous international construction equipment exhibitions such as BAUMA and CONEXPO. Building on its recognition as an Excellent Venture Company by the Venture Business Association and as a member of the Busan Bright Club, it has been awarded the $2 million Export Tower in 2023 and the $3 million Export Tower in 2024.

Through collaboration with affiliated partners, including WonKang Carbide and Yujin Direction Development Industry Co., Ltd., the company continues to provide exceptional services to customers and aims to strengthen its competitiveness in global markets through ongoing technology development and innovation.

For inquiries: WONKANG Co., Ltd. Contact Person: CEO Tae-Young Kang Phone: +82-2-6941-1050 Email: sales@roadbit.com

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